Dig Insights has announced the launch of Dig One, a new product brand that brings together the capabilities of OneCliq and Upsiide into a single platform. The launch coincides with a refreshed visual identity for Dig Insights and reflects the company’s point of view on where the insights industry is heading.
Insights teams face increasing pressure to move faster, integrate more data sources, and clearly defend decisions, but existing models make it near impossible to bridge the gap between strategic depth and speedy decision-making. Dig One, supported and empowered by the research expertise of Dig Insights, was built to enable a different path forward — towards agentic intelligence and connected decision-making.
“Dig One reflects a fundamental shift in how we think about insights - not as static outputs, but as a living system that helps teams learn, adapt, and move forward with confidence,” said Paul Gaudette, CEO of Dig Insights. “By bringing our technology together, we’re empowering both our clients and our teams to integrate insight continuously, move with greater agility, and still uphold the depth and rigor that Dig is known for.”
As leaders in the hybrid insights space, Dig One reflects Dig Insights’ belief that insights are not episodic deliverables, but an ongoing learning system that helps teams adapt, connect signals, and make better decisions over time. Dig has spent the past fifteen years challenging conventional approaches to insights, building a model that combines strategic consulting with proprietary technology.
Dig One provides a single home for Dig’s technology, connecting social context, agile testing, and storytelling within one integrated platform. Designed to work alongside Dig’s strategy and consulting teams, Dig One creates a foundation for more connected, multi-source insight work.
“Dig One reflects how we already work at Dig, and where we believe the industry is heading,” said Frank Beirne, CTO of Dig Insights. “It connects our technology, data, and innovation so insights compound over time, drawing from every source. Now we’ve made that same system available to clients - one environment to explore questions and connect the dots.”
Dig One is built around outcomes insights leaders care most about: decision confidence, controlled and customizable workflows, expert partnership, improved data quality and security measures, and connected understanding across the brand & innovation lifecycle.